Working with the design team for Simplehuman whilst being an in store lead sales associate has given me a very customer forward perspective. My brand knowledge from retail sales has ultimately helped me as a designer and my stylistic eye within design has helped me to properly portray the brand and products to customers in store.

In Store Price Sheets

The cool thing about being an in store designer means that I know exactly what space the collateral is going into. So, I can quickly take inventory of what is needed in the store, and design and print it within a couple hours instead of the usual few week review and print process. This is super helpful for new product launches, like our new soap line in Spring 2026.

Event Collateral

This was a collaboration with Los Angeles’s Offset Coffee Brand. They flew out to New York for an in store event. So, I created a logo collaborating their logo with ours for the coffee cups. I have also created a coffee menu, other stickers, banners, and signage for various events in store including a Crate & Barrel collaboration, our U.S. open tennis themed event, and more.

Image Generation

Strategically prompt our in house ai agent to create lifestyle images for web and sales. Knowledge of product, scale, color matching skills, and a fine tune stylistic eye is key for successful generations. I also help the team upload, rename, and reorganize their generations to the ai database, so it is accessible to the whole team. So, it also requires organization.

Amazon PDPs

I am in charge of the Amazon PDPs for various countries so I translate existing PDPs from English to Spanish, Italian, French, Dutch, and German. Also, I design PDPs for new product launches and generate lifestyle for products that do not yet have any lifestyle images. This includes all the products from our catalog that are featured on Amazon.